The online retail or eCommerce business is witnessing a tremendous rise in the industry and the contribution of mobile for the same in humongous. The world of eCommerce sector is extremely vast, and businesses need a valid platform to reach out to the vast section of the target audience.
The influence of the mobile phones has entirely changed the outlook of the retail business by offering great prominence to the experience of the customers, cross-channel connect and specific targeting.
Building a proprietary mobile application for the eCommerce business is indeed one of the best ways to accelerate the growth of the firm. Now convinced? Go through the pointers below and see how it is possible.
- The Speed – Top
One of the biggest advantages of having mobile application over a website is the speed. As per the records, more than 55% of the web traffic today is mobile, and this suggests that the websites are curating to the users using smartphones. The mobile application also helps in augmenting the overall experience of the customer by optimizing the speed of the site.
Getting into some technicality, mobile apps can store stuff like photos locally on the device, and they don’t have to call the date from a server and then download it every time before showing. Statistics show that mobile apps run more than 1.5 times faster than the mobile websites and this is extremely important for higher conversion and more revenue to the firm.
- Round the Clock Visibility to the Customers
In a survey report, it was clear that more than 60% of the business strategists prefer developing a mobile app for their respective business. So, it comes as no secret that having assistance from companies for mobile application development in India will bring a great boom in the forthcoming years. With every passing year, the dependency on a mobile application is increasing at a rapid speed. So, the quicker you adapt to the trend, better the opportunities you will give in future.
- Gaining and Analyzing Data
Mobile applications are arguably one of the best ways to gather valuable information about the user and to study about their behaviour. Abandoned carts, shopping preferences, frequency and other use action, tells a story about a visitor that businesses can use to match the expectations.
Mobile applications are also effective in offering great insights regarding the rise as well as fall of demands of every product. Having aware of the insights of the customers help businesses to be responsive for the requirements of the customers, and it will also improve their services.
Most of the companies offering services for ecommerce development in India as well as in other locations prefer gathering the details of the customers in order to offer custom solutions. This practice is getting more and more popular these days.
Some Other Reasons
- Helps in the retention of customers
- Creating personalized opportunities
- Improve customer usability
- Boost the engagement with the customers
Rely on companies that have valid experience and knowledge in offering services for mobile application development. This will help businesses to serve their purpose of targeting maximum number of customers and earn significant revenue.